Overview
- Amazon’s internal talks, reported Thursday by the Wall Street Journal, center on relaunching The Apprentice with Donald Trump Jr. under discussion to host.
- An Amazon spokesperson called the planning “preliminary internal discussions,” and a separate account quoted the studio labeling the coverage “pure speculation.”
- Amazon controls The Apprentice rights through its 2022 acquisition of MGM, which positions the company to reboot the series without relying on a broadcast network.
- Prime Video reruns of the show generated an estimated $100,000 to $1 million in royalties in 2024, pointing to a modest but real revenue base for a revival.
- Recent Trump-linked projects and ties, including Amazon’s financing of a Melania documentary and a reported $1 million payment tied to the 2025 inauguration with Jeff Bezos attending related events, signal a warmer relationship that could shape future content choices.