![NEW YORK, NY - [ May 10 2009 ]: Donald Trump, Donald Trump Jr. and Ivanka Trump during the filming of the live final tv episode of The Celebrity Apprentice on May 10 2009 in New York City. (Photo by Bill Tompkins/Getty Images)](/cdn-cgi/image/onerror=redirect,width=640,height=640,format=webp/https://storage.googleapis.com/uploads.mongoosehq.com/url/media/129610142/bf65aef319b43eb4256fdee79c0a1d19c7f4a5c3904f06c3a1786e17204d7034)
Overview
- The Wall Street Journal reported late Wednesday that Amazon has discussed reviving The Apprentice for Prime Video and has floated Donald Trump Jr. as a possible host.
- Amazon says the talks are preliminary internal discussions, the show is not in active development, and no host has been chosen, with insiders adding there has been no outreach outside the company.
- President Trump, speaking Thursday, said he had been hearing about the idea and that his son would "probably be good," while a source close to Donald Trump Jr. said the report was the first he had heard of it.
- Amazon controls the franchise through its 2022 acquisition of MGM and recently bought distribution rights to Melania, a $40 million First Lady documentary that drew criticism over spending and perceived favoritism.
- Any reboot would test Amazon’s strategy to mine legacy IP and court new viewers, with potential audience gains weighed against heightened scrutiny over fresh business ties to the first family.