Amazon Weighs ‘Apprentice’ Reboot, With Don Jr. Floated as Host

Overview

• Following Wednesday’s Wall Street Journal report, multiple outlets said Amazon has discussed reviving The Apprentice for Prime Video and has floated Donald Trump Jr. as a possible host.
• Amazon says the show is not in active development, only preliminary internal discussions have occurred, no host has been chosen, and insiders add there has been no outreach to the Trump family or anyone outside the company.
• President Trump, asked Thursday about the reports, said he had heard of the idea and that his son would “probably be good,” citing the need for charisma to host the show.
• The rights to The Apprentice sit with Amazon after its 2022 acquisition of MGM, and the Journal reports studio head Mike Hopkins began internal reboot talks early last year around Trump’s second-term inauguration.
• The speculation follows Amazon’s high-profile deal to distribute Melania, reported at $40 million and criticized for its optics, and any reboot decision could face polarized audience and advertiser reactions seen in past Trump-linked TV efforts.