Overview
- A Seller Central notice confirms that identical items will no longer be pooled, with each unit stored and fulfilled from the specific seller’s inventory.
- Registered brand owners may continue using manufacturer barcodes, while resellers must apply Amazon-specific barcodes to their products.
- Industry groups link the shift to efforts to rebuild trust after fraud issues such as brushing undermined confidence in marketplace listings.
- Sellers must overhaul labeling and warehouse processes, a burden expected to weigh most on smaller resellers through added costs and administration.
- Analysts anticipate modest delivery slowdowns or slight price increases in some categories, while customers gain clearer provenance and receive items from the seller they chose.