Overview
- Amazon Now is live as a limited test in Seattle and Philadelphia, offering deliveries in 30 minutes for selected items.
- The catalog includes thousands of products such as fresh groceries, household essentials, over-the-counter medicine and small electronics.
- Pricing is set at $3.99 per delivery for Prime members and $13.99 for non-members, with a $1.99 surcharge on orders under $15.
- The option appears within the regular Amazon app with a “30-Minute Delivery” banner, real-time tracking and in-app tipping for drivers.
- Amazon is using small, locally placed fulfillment sites to cut pick and travel times, and any broader rollout will hinge on early customer uptake.