Overview
- Prime Video will begin streaming Melania on March 9 following a quiet wind-down of its theatrical run.
- Amazon MGM positioned the streaming release to spur ad sales and new subscriptions after a limited awareness-building run in cinemas.
- Reporting pegs the project at roughly $75 million, commonly described as a $40 million licensing deal plus about $35 million in marketing.
- The film opened to about $7 million and finished with roughly $16.3–$16.6 million domestically as attendance fell steeply in later weeks.
- Critics largely panned the film while verified ticket buyers scored it highly, and director Brett Ratner returned to filmmaking despite prior misconduct allegations he denies.