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3w ago

Amazon Says Alexa+ Now Opt-In for Tens of Millions, Compatible With 97% of 600 Million Devices

Prime members are being prioritized as Amazon pitches a memory‑centric assistant designed to turn its device footprint into everyday utility.

Alexa+ signage at the Amazon booth during the 2026 CES event in Las Vegas, Nevada, on Wednesday, January 7, 2026. At CES, the biggest names in tech will make the case for artificial intelligence for a target audience of investors, corporate clients and, perhaps just as importantly, ordinary shoppers who have yet to be fully sold on the idea of AI-infused gadgets.
Amazon's Echo smart speakers on September 30, 2025.
An attendee wears the Amazon Echo Frames smart glasses with Alexa during CES on January 7, 2025.
Amazon auto-upgrades Prime members to Alexa Plus

Overview

  • At CES, Amazon said 97% of devices it has ever shipped can run Alexa+, citing a base of more than 600 million units.
  • Access is expanding through an opt-in rollout that has reached tens of millions of users, with no general-availability date announced.
  • Amazon reports users have about twice as many conversations with Alexa+ compared with the previous version of Alexa.
  • Early access includes Alexa.com and a redesigned app with a chatbot-style interface that carries context across devices.
  • The company is prioritizing Prime customers and plans deeper ties with Bee’s AI wearable, positioning Alexa+ to handle tasks like booking services and shopping.