Overview
- The feature, which launched Tuesday, lets U.S. shoppers ask questions by text or voice during short audio summaries on select product pages in the Amazon Shopping app.
- AI hosts pause the summary to answer in real time and then resume where they left off, creating a conversation that follows each shopper’s prompts.
- Responses draw on product details, customer reviews, and other public information, and the system avoids repeating what has already been covered.
- Users can tap the Hear the highlights button on a product page, open the raised-hand icon to Join the chat, and keep audio playing while they browse.
- Amazon positions the tool as part of a broader AI push that includes Rufus, Interests, and Help me decide, aiming to cut scrolling and speed up product research.