Overview
- Amazon released the inaugural Trustworthy Shopping Experience Report on Wednesday, outlining 2025 results and introducing tools like Omniscan for safety checks and SENTRIX for phishing site removal.
- The company says it proactively blocked hundreds of millions of suspected fake reviews in 2025 before they appeared on product pages.
- Amazon reports it identified, seized, and destroyed more than 15 million counterfeit items worldwide last year to keep them from reaching customers.
- An AI early warning system flagged a bad actor surge against a viral new product, and Amazon says it blocked infringing listings eight days before the brand shared its intellectual property.
- Amazon says its Counterfeit Crimes Unit has pursued more than 32,000 suspects across 14 countries since 2020, with 2025 actions shutting down over 100 scam and fake‑review sites and a newly announced expansion to India.