Overview
- At CES 2026, Amazon introduced the Ember Artline as the first TV under its new Amazon Ember brand, marking a shift from the Fire TV name on its own sets.
- The Artline features a matte 4K QLED panel in a 3.9 cm chassis with Dolby Vision, HDR10+, Wi‑Fi 6, far‑field Alexa microphones, and Omnisense sensors that toggle Ambient mode based on room presence.
- Buyers get one magnetic frame in the box and can choose from ten options overall, and Ambient mode can show personal photos via Amazon Photos or more than 2,000 free artworks.
- The Artline ships in spring 2026 in 55- and 65‑inch sizes starting at about €999.99, with notifications open for preorder availability.
- Amazon’s Fire TV overhaul adds a tabbed home screen, up to 20 pinned apps, faster navigation (targeted 20–30% gains), and deeper Alexa+ features; updates start in February on the Fire TV Stick 4K Plus, Fire TV Stick 4K Max (2nd gen) and Omni Mini‑LED sets before expanding in spring to additional models and partner TVs from Hisense, Insignia, Panasonic and TCL.