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Amazon Posts First Cash Discounts on Apple’s New M5 MacBooks as Retail Price War Begins

Launch-week pricing now favors Amazon’s cash cuts over Best Buy’s member credits.

Overview

  • Amazon is taking about $49 to $50 off nearly every new M5 MacBook Air and many M5 Pro/M5 Max models with no membership required.
  • Best Buy is keeping list prices but offering $50 rewards on M5 MacBook Air and $100 credits on M5 Pro and M5 Max for paid Plus and Total members.
  • Closeout M4 MacBook Airs are seeing much steeper reductions, including the 15-inch 16GB/512GB model at $1,079 (about $320 off) at Amazon and B&H.
  • Retailers still selling the discontinued 512GB M5 MacBook Pro have it at $1,399 (about $200 off its debut price and $300 under Apple’s new 1TB starting point).
  • Additional drops surfaced today, including $200 off the new 1TB base M5 MacBook Pro and $200 off a 32GB/512GB Pro configuration at B&H.