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Amazon Opens Preorders for Ember Artline, Its Matte 4K Frame-Style TV

The art-focused set anchors Amazon’s Ember rebrand, signaling a push to blend decor with Fire TV’s new Alexa+ features.

Overview

  • Preorders opened Wednesday, with units shipping April 22 in the U.S. and Canada and May 7 in the UK and Germany.
  • The TV comes in 55- and 65-inch models at $899.99 and $1,099.99, using a matte 4K QLED panel with Dolby Vision and HDR10+ to cut glare and mimic framed art.
  • Buyers get a library of more than 2,000 artworks at no extra cost plus an AI Match the Room tool that suggests pieces from photos of the space.
  • Ten snap-on frame colors are included, and the set runs a refreshed Fire TV interface with Alexa+ for hands-free search, playback, and photo slideshows.
  • Amazon is rolling out a voice command that moves playback between Fire TV devices starting with Prime Video, and it is shifting its own TV lineup to the Ember name.