Overview
- Amazon CEO Andy Jassy, in Thursday's earnings call, said India orders for Amazon Now are rising about 25% month over month and that Prime users triple their shopping frequency after adopting the service.
- Amazon says it will roll out Amazon Now to 100 cities across India and build more than 1,000 micro‑fulfilment centres to support delivery in 30 minutes or less on thousands of items.
- The company has not given a completion date for the rollout, and the service today operates in Delhi NCR, Mumbai, and Bengaluru with new cities like Pune, Hyderabad, Chennai, Kolkata, and Jaipur on the list.
- Amazon earmarked about ₹2,800 crore (roughly $300 million) in India to expand quick‑commerce operations and logistics that enable the ultrafast service.
- The network still trails rivals, with about 300 micro‑fulfilment sites in India compared with Blinkit near 2,200, Instamart about 1,100, and Minutes about 800.