Overview
- Amazon MX Player announced more than 150 new and returning shows spanning drama, action, reality and its mobile-first microdramas.
- All titles will stream free on MX Player across mobile and connected TVs, the Amazon shopping app, Prime Video, Fire TV, Jio TV and Airtel Xtreme.
- Marquee projects include Made In India: The Titan Story starring Naseeruddin Shah and Jim Sarbh, and Prakash Jha’s socio-political thriller Sankalp featuring Nana Patekar and Mohammed Zeeshan Ayyub.
- Unscripted flagships Rise & Fall and fitness competition Battleground return for second seasons, with Shikhar Dhawan back as lead mentor on Battleground.
- Key pillars include MX Fatafat microdramas, the MX Vdesi international catalog from Korea, China and Turkey, and an expanded anime slate, with executives highlighting a 250 million-user reach for ad growth.