Overview
- Amazon has begun consultations on a proposal to shut all 19 UK Amazon Fresh shops after a review of the business, putting about 250 store roles at risk with redeployment offered where possible.
- Up to five locations are proposed for conversion to Whole Foods Market, which would take the chain to roughly a dozen UK stores by the end of next year, with exact sites yet to be confirmed.
- The company plans to add fresh groceries such as dairy, meat and seafood to Amazon.co.uk next year and to expand same‑day delivery coverage for UK customers.
- Amazon says it will double the number of Prime members who can access at least three grocery options through partners including Morrisons, Co‑op, Iceland and Gopuff.
- Launched in 2021 with checkout‑free ‘Just Walk Out’ technology, Amazon Fresh struggled to gain traction in a London‑centric network as post‑pandemic demand cooled and operational challenges persisted.