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Amazon MGM Debuts 18 Masters of the Universe Character Posters Ahead of June 5 Launch

Early tracking points to a $35 million U.S. opening for the $170 million reboot, raising the bar for Mattel’s nostalgia-led push.

Overview

  • Amazon MGM released 18 character posters this week showcasing heroes and villains, including He-Man, Skeletor, Teela, Man-At-Arms, the Sorceress, Battle Cat, and Evil-Lyn.
  • A new “Who is He-Man?” featurette lays out the setup as Prince Adam returns to Eternia and wields the Sword of Power to challenge Skeletor.
  • Industry trackers cited by Deadline currently estimate a North American opening around $35 million, with interest reported to skew toward men over 25.
  • Coverage pegs the production budget near $170 million, which suggests a break-even near $425 million using a common 2.5x global revenue rule of thumb.
  • Mattel says it is leaning on Gen X fans to introduce the brand to their kids as the film arrives in theaters June 5, including premium formats like Dolby Cinema, 4DX, and D-BOX.