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Amazon Lists AirPods 4 for $99 With Father’s Day Delivery as Early Prime Day Deals Hit Apple Gear

Retailers are cutting prices to capture last-minute gift buyers and to pre-empt Prime Day, producing steep but fast-changing discounts on Apple audio and devices.

Overview

  • Amazon dropped the base AirPods 4 to $99 with delivery-by-Father’s-Day available to many locations, a move tracked by multiple deal outlets on Friday.
  • The standard AirPods 4 do not include active noise cancellation and Amazon is also offering an ANC-capable AirPods variant for about $148.99 at the time of reporting.
  • Higher-end Apple discounts include AirPods Max 2 at $499 and a range of iPad and Apple Watch price cuts such as the iPad A16 (128GB) for $299 and the 42mm Series 11 GPS for $299.
  • Retailers including Best Buy, B&H, Walmart and Target have been matching or undercutting Amazon, creating rapid price swings and limited stock or color choices that can make the lowest prices short lived.
  • For shoppers this means good last-minute Father’s Day options now but a strong chance of deeper discounts around Prime Day starting June 23, so buyers should check delivery dates and stock before purchasing.