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Amazon Leads Early Prime Day Cuts With AirPods 4 at $99 and AirPods Max 2 at $499

Early price matching by major retailers is pushing Apple audio and wearables to near-record lows and creating short-lived chances for last-minute Father’s Day purchases.

Overview

  • Amazon is listing the current-generation AirPods 4 for $99 with Father’s Day delivery still available to many buyers and an ANC-capable AirPods variant at about $148.99.
  • Higher-end models have also dropped to rare lows, with AirPods Max 2 appearing near $499 and AirPods Pro 3 seeing substantial early discounts across retailers.
  • Major sellers including Best Buy, B&H, Walmart and Target have repeatedly matched and undercut prices, driving rapid shifts in price and availability.
  • Value varies by model because the base AirPods 4 lacks active noise cancellation while the refreshed Pro and Max models include newer chips, stronger ANC and added sensors that justify higher prices.
  • Discounts extend beyond earbuds to iPads, Apple Watch models and MacBook Neo units that are still shipping in time for Father’s Day, and prices may move again as retailers adjust ahead of Prime Day.