Overview
- The week‑long event runs March 10–16 with discounts across hundreds of thousands of items spanning tech, home, beauty and more.
- Amazon adds new "Today's Big Deals" at 9am and 5pm daily, with limited‑quantity offers rotating across popular categories.
- Early standout prices reported include Apple AirPods 4 at £139 and Samsung Galaxy S25 FE at £499.
- The promotion is open to non‑Prime customers, while Prime members receive fast, free One‑Day Delivery and Same‑Day options in many areas.
- Amazon highlights AI shopping features such as the Rufus assistant and Amazon Lens, and coverage ties the timing to last‑minute Mother's Day gifting.