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Amazon Launches Revamped Fire TV Lineup in the UK With Up to 40% Off

Introductory UK pricing accompanies faster hardware, Wi‑Fi 6, Omnisense sensors, plus a brighter QLED option.

Overview

  • The new range includes the entry‑level 2‑Series, mid‑tier 4‑Series and premium Omni QLED, now on sale in the UK.
  • Launch pricing starts at £149.99 for 32-inch 2‑Series (720p), £259.99 for 43-inch 4‑Series (4K), and £419.99 for 50-inch Omni QLED.
  • Omni QLED steps up to a QLED panel with full‑array local dimming, Dolby Vision and HDR10+ Adaptive, a panel Amazon says is 60% brighter, far‑field mics, and a processor claimed to be 40% faster.
  • All models add Wi‑Fi 6, a new Amazon‑designed quad‑core processor and the latest FireOS for snappier app launches and smoother streaming.
  • Omnisense sensors and the new Interactive Art feature bring ambient display capabilities across the lineup, while Alexa+ AI features referenced by Amazon are not yet available in the UK.