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Amazon Launches Prime Video Ultra in U.S., Making Ad‑Free 4K a $4.99 Add‑On

The move reframes high‑end picture and sound as premium perks under a higher‑priced tier.

Overview

  • Prime Video Ultra rolls out in the United States on April 10, and Amazon says the tier is currently U.S.-only.
  • The ad-free upgrade rises to $4.99 per month or $45.99 per year, up from the previous $2.99 monthly fee.
  • UHD/4K plus Dolby Vision and Dolby Atmos become exclusive to Ultra, with non-Ultra viewing limited to Full HD.
  • Ultra allows up to five simultaneous streams and 100 downloads, while the standard plan moves to four streams and 50 downloads.
  • Amazon says the content catalog remains unchanged, as German consumer advocates report 200,000 sign-ups for a class action over Prime Video advertising.