Overview
- Amazon Now is live in 10 Mexican cities, offering up to 5,000 everyday items and integrated ordering from more than 30,000 restaurants through Amazon.com.mx.
- Prime members get free ultrafast delivery during the launch phase, while non‑Prime customers pay about 53 pesos per order and a 60‑peso minimum applies.
- Initial coverage is limited to selected areas even within included cities such as Mexico City, with availability varying by postal code.
- Users can link Amazon and Rappi accounts to access the integrated Rappi storefront on Amazon; Amazon shares Prime membership status with Rappi solely to verify eligibility.
- Reports cite a possible joint Mexico investment of roughly $120–$150 million and a prior Amazon stake in Rappi, though those financial details have not been universally confirmed.