Overview
- Prime members get unlimited Alexa+ at no extra charge, non‑Prime users can pay $19.99 per month, and a free, usage‑limited chat tier is available on Alexa.com and in the Alexa app.
- Alexa+ runs across Echo and other Alexa‑enabled devices, Fire TV, the Alexa app, and the Alexa.com chatbot, with partner hardware like Samsung and Bose supported.
- The assistant is powered by Amazon’s Nova models and Anthropic, enabling multi‑step actions such as booking reservations, ordering rides, scheduling home services, managing calendars, and controlling smart‑home devices.
- Amazon reports tens of millions participated in Early Access and says customers now have roughly two to three times more conversations with Alexa+ than with the original Alexa.
- Users can opt out or revert to classic Alexa, and recent reports note some Prime members were auto‑upgraded; Amazon has not disclosed specific usage limits for the free chat tier.