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Amazon Launches Adults-Only 'Sassy' Personality for Alexa+ With Censored Swears

The new style is age-gated with identity verification, keeping PG-13 sarcasm within strict content limits.

Overview

  • Amazon says enabling Sassy requires extra security checks in the Alexa app, with Face ID used in iOS tests.
  • The option is unavailable whenever Amazon Kids is active on an account.
  • Reviewers report witty roasts, playful sarcasm, and occasional censored profanity such as bleeped F-bombs.
  • Amazon states the mode excludes explicit sexual content, hate speech, illegal activities, personal attacks, and self-harm topics.
  • Sassy joins Brief, Chill, and Sweet as Amazon expands persona-driven customization for Alexa+.