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Amazon Keeps Black Friday‑in‑July Deals Live on AirPods, AirTags and M5 MacBooks

Retailers are offering deep, time‑limited cuts that offset Apple’s July list‑price increases.

Overview

  • Amazon is maintaining short‑window discounts across Apple’s 2026 lineup, including AirTag 4‑packs at $89, AirPods Max 2 at $449, AirPods Pro 3 at $200, and AirPods 4 from $99 with renewed units as low as $119.
  • Several 14‑inch M5 MacBook Pro configurations are now up to $500 off at major retailers, with examples including the 24GB/2TB M5 Pro at $2,499 and the 36GB/2TB M5 Max at $3,599.
  • These price cuts are temporary promotions that follow June Prime Day and a coordinated mid‑July sales window and do not change Apple’s official list prices set earlier in July.
  • Availability is volatile: popular Apple Watch Series 11 colors are starting to sell out or revert to higher prices and many deals carry countdowns or limited stock so buyers must check condition, color and warranty before purchasing.
  • The promotions give consumers short‑term relief from Apple’s price hikes and may pressure retailers and buyers ahead of Apple’s usual fall hardware cycle, so watch for more restocks, expirations and renewed/refurbished listings.