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Amazon Keeps Black Friday‑in‑July Apple Deals Live With Deep, Short‑Lived Discounts

Retailers are using brief, model‑specific markdowns to push current Apple hardware ahead of the fall product season.

Overview

  • As of Monday many Amazon listings still show steep, time‑limited discounts such as the AirTag 2 four‑pack at $89, AirPods Max 2 at $449, and AirPods Pro 3 at $200.
  • Select M5 MacBook Pro configurations are also discounted today with examples including a 14‑inch M5 Pro 24GB/2TB at $2,499 and a 48GB 14‑inch model at $2,799 at B&H.
  • Base Apple Watch Series 11 aluminum models have been marked down by about $100 with popular sizes at roughly $299–$329 while some case colors are starting to go out of stock.
  • Shoppers face tradeoffs between price and condition because many low listings are renewed or renewed‑premium units that carry different warranty and condition terms than new stock.
  • These moves follow deeper but fleeting Prime Day dips and suggest retailers will use short sale windows and countdowns to clear inventory before Apple’s usual fall refreshes.