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Amazon Expands Quick‑Commerce in India With 100+ Urban Fulfilment Centres

Amazon says AI-driven inventory planning will let the larger centres deliver higher-value categories, including apparel, electronics, furniture, in minutes to broaden quick-commerce beyond groceries.

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An Amazon warehouse in the Staten Island borough of New York, US, on Saturday, Aug. 31, 2024. Amazon Inc. on Friday lost its bid to challenge a representation election at a New York warehouse, cementing it as the company's first unionized facility. Photographer: Yuki Iwamura/Bloomberg

Overview

  • Amazon has announced a rollout of more than 100 Urban Fulfilment Centres in India designed to quadruple the product selection on its Amazon Now quick-commerce platform and enable minute‑level delivery for higher-value items.
  • The new centres will launch first in Bengaluru, Chennai, Delhi‑NCR, Hyderabad and Mumbai and are timed to expand offerings ahead of Prime Day 2026.
  • Amazon is funding the expansion from its previously announced ₹2,800 crore investment in India and will scale Ashray rest stops for delivery associates from 100 to 250 by the end of 2026.
  • The company says AI-driven inventory planning and demand forecasting will place a wider range of stock closer to customers so fast delivery speeds can be sustained for non-grocery categories.
  • The move layers larger Urban Fulfilment Centres on top of Amazon’s existing network of more than 1,000 micro-fulfilment centres across about 100 cities and is aimed at challenging quick-commerce specialists like Blinkit, Swiggy Instamart and Zepto by offering non-grocery items in minutes.