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Amazon Expands Full-Screen Ads on Echo Show Home Screens, Prompting User Backlash

Owners report sponsored cards interrupting personal photos, reflecting a broader push linked to Alexa+.

Overview

  • Echo Show devices are showing full-screen sponsored promotions between Photo Frame images and other cards, including ads for the still–Early Access Alexa+ service.
  • Amazon characterizes advertising as a small part of the experience and says users can swipe away or give feedback, but the ads cannot be permanently disabled.
  • Reports describe an uneven rollout across models and regions, with some users seeing no change while others encounter frequent takeovers.
  • Workarounds circulating online include switching device language to English (Canada), enabling Kids Mode, or using an Alexa routine to auto-start Photo Frame.
  • There is no ad-free Echo Show option, and the displays surface home-screen promotions when someone approaches under Amazon’s new Home Screen Display ad program introduced this summer.