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Amazon Elevates Dharmesh Mehta to CEO Technical Advisor as Amit Agarwal Takes Over Seller Services

The rotation spotlights the clout of Amazon’s third-party marketplace.

Overview

  • Effective in March, Dharmesh Mehta will become CEO Andy Jassy’s technical advisor, a role often referred to internally as the CEO’s “shadow.”
  • Amit Agarwal expands his remit to lead Selling Partner Services and Customer Trust alongside International Emerging Stores, reporting to Worldwide Stores chief Doug Herrington.
  • Alex Dunlap, Jassy’s current technical advisor, will move to a new leadership role within Amazon to be announced.
  • Independent sellers now account for about 62% of units sold in Amazon’s store, and the third-party marketplace generated $42.5 billion in revenue last quarter.
  • During Mehta’s tenure leading seller services, Amazon intensified anti-counterfeit and fraud efforts, rolled out logistics and generative AI tools, and ended inventory commingling, a shift the company estimates will save brand owners $600 million annually.