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Amazon Drops Kindle Colorsoft to $169.99 in Early Big Spring Sale

The time-limited cut signals a rare chance to try color E Ink at an entry price.

Overview

  • Amazon lists the 16GB Kindle Colorsoft at $169.99, which is $80 or about 32% off and matches its lowest price to date, with Best Buy showing the same price.
  • Amazon’s Big Spring Sale runs March 25–31, and outlets expect this early deal to end when event pricing wraps.
  • The Colorsoft features a 7-inch color E Ink screen with 300 ppi for black-and-white and 150 ppi for color, IPX8 waterproofing, up to eight weeks of battery life, and tools like color highlights and Page Color.
  • Reviewers say it shines for comics, magazines, and other image-heavy reading, though color looks more muted than on a tablet and battery life is shorter than the Paperwhite.
  • Deal roundups also flag discounts on Kindle bundles and the Colorsoft Kids model, while The Verge notes Kobo’s Libra Colour is $199.99 at Rakuten for readers who prefer an open bookstore.