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Amazon Drone Drops Package Into Texas Pool as Prime Air Scales Up

The viral delivery failure raises fresh questions about reliability, customer consent and neighborhood safety as Amazon moves to broaden Prime Air nationwide.

Overview

  • A customer in Richmond, Texas recorded a Prime Air drone dropping her package straight into her backyard swimming pool during a delivery that she filmed on Monday.
  • The customer said she did not choose drone delivery and received an app notification after ordering that some items would arrive by Prime Air, which has raised questions about how customers are notified and give consent.
  • Amazon told reporters that such incidents are extremely rare and that the company reviews deliveries that do not go as planned to improve performance and prevent repeats.
  • Prime Air is designed to deliver small packages under about five pounds in roughly 30 minutes and Amazon plans to expand the service to nearly 500 U.S. cities and make about 1 million drone deliveries in 2026.
  • The rollout follows years of regulatory delays and technical tests and comes while investigators and community groups press concerns about safety, noise, privacy and the potential limits those issues could place on expansion.