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Amazon Discounts Galaxy S26 Ultra and A57 as Samsung's A-Series Hits Stores

Retail price moves signal a push to sell AI features across price tiers.

Overview

  • Amazon lists the Galaxy S26 Ultra at €1,129, a 22% drop from the €1,449 RRP and the first major cut since launch.
  • Early PC-WELT testing and user ratings praise the Ultra's AI tools and software polish but note only small hardware gains over last year.
  • Samsung's new Galaxy A37 5G and A57 5G are available at MediaMarkt, with starting prices of about €429 and €529 in Germany.
  • Amazon now sells the Galaxy A57 5G for €529, roughly 10% below its €589 launch price in what PC-WELT calls a first-time low.
  • Both A-series phones include 120 Hz OLED screens, AI features for photo edits and transcripts, and up to six years of OS and security updates.