Overview
- Panos Panay, in a Financial Times interview published Wednesday, said Amazon is not "necessarily" pursuing a traditional smartphone.
- He said the phone form is staying but changing over the next decade, hinting at new kinds of mobile gear.
- He added that Amazon would not pitch "another phone" again after the 2014 Fire Phone flop and the $170 million write-off.
- Reuters previously reported an internal Alexa-centric device codenamed "Transformer," with coverage saying teams tested both smartphone and basic phone designs and that Alexa or Alexa Plus would be central.
- Amazon has not confirmed any such product or timeline, so an AI-first device remains a reported exploration rather than a plan.