Overview
- Amazon listed the $100 discounts on Monday, pricing some 49mm GPS + Cellular Ultra 3 models at $699.99 and giving many listings estimated delivery around July 11.
- The $699.99 price applies to specific SKUs including the Black Titanium case with Black Ocean Band and the Natural Titanium case with Anchor Blue Ocean Band.
- Several Milanese Loop variants are priced higher at about $799.99, reflecting different band and finish options rather than a full model cut.
- This sale is notable but not the year’s floor because Ultra 3 briefly dropped to about $649 during Prime Day and certified refurbished Ultra 2 units remain significantly cheaper at other retailers.
- The deal will mainly appeal to outdoor and endurance users who value the Ultra 3’s titanium build, GPS + Cellular and longer battery life, while price‑sensitive shoppers may opt for refurbished or wait for deeper, short‑lived promotions.