Overview
- Major outlets reported in mid-June 2026 that Amazon pushed early Prime Day discounts across its Fire TV Stick line, with the UK Fire TV Stick 4K Plus at £24.99 and a U.S. 4K Select variant reported at $17.99.
- The 4K Plus offers 4K Ultra HD playback with Dolby Vision and HDR10+, Dolby Atmos audio, Wi‑Fi 6 support and an Alexa Voice Remote to control content and compatible smart home devices.
- Amazon says the device supports the Xbox app so Xbox Game Pass Ultimate subscribers can stream Xbox cloud games to a TV without owning a console, but a Game Pass Ultimate subscription and a compatible controller are required.
- Third-party cashback deals such as TopCashback can further reduce the effective UK price for qualifying users, with published examples showing new-member nets near £9.44, though cashback timing and eligibility depend on the service terms.
- Customer feedback is broadly positive at about 4.7 stars from tens of thousands of reviews, but multiple buyers report recurring connectivity drops and app freezes, and some outlets note the UK offer is a limited-time early Prime Day promotion that may end on June 26.