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Amazon Cuts Current iPad Prices to Record Lows During Prime Day

The discounts expose a gap between Apple’s fixed retail pricing and aggressive marketplace promotions with some deals limited to Prime members.

Overview

  • Amazon ran time-limited Prime Day discounts on Monday and Tuesday that pushed multiple current iPad models to record or near-record low prices.
  • The 1TB M3 iPad Air with 5G fell to $749 as a Prime‑member‑only offer while the 11‑inch M5 iPad Pro 256GB dropped to $899 and the new 11‑inch A16 iPad 128GB fell to $299 with no membership required.
  • Apple’s online store retained full list prices and did not match Amazon’s promotions, creating a clear price gap between Apple’s MSRP and third‑party marketplace pricing.
  • Several popular configurations sold out or showed constrained inventory on Amazon, which means the deepest discounts are time- and stock-dependent for shoppers.
  • The deals temporarily put high‑end features such as M5 Neural Accelerators, M3 performance, A16 silicon, 5G, Wi‑Fi 7 and large storage into reach for more buyers and could reshape short‑term demand and reseller activity.