Overview
- In mid‑July Amazon and B&H lowered prices on select models, with the 14‑inch M5 MacBook Pro (16GB/1TB) falling to $1,849 from $1,999.
- Discounts are configuration specific, with some M5 MacBook Air models restocked at about $150 off the new list prices and higher‑end Pro/Max units reduced by roughly $300–$400.
- Those price cuts reflect retailer inventory and promotion strategies rather than a reversal of Apple’s pricing because availability is limited and stock levels keep shifting.
- Some sellers, including Best Buy, continue to sell at Apple’s raised MSRPs, so savings depend on patience, size choice, and whether a buyer finds a restocked configuration.
- The moves follow Apple’s June list‑price increases and suggest the new ‘sweet spot’ for deals is roughly $150 below the raised MSRPs, with deeper but rarer markdowns on premium configurations.