Overview
- The three styles are live for Alexa+ customers, working across Echo devices and via the Alexa app.
- Users can switch by saying "Alexa, change your personality style" or by selecting the option under Device Settings in the app.
- Amazon built the styles on five dimensions of behavior: expressiveness, emotional openness, formality, directness, and humor.
- The update changes delivery only and can be paired with any of eight Alexa voice options, with the classic persona still available.
- Coverage notes mixed reactions and broader concerns about highly expressive AI, while Amazon signals more styles are planned.