Overview
- Amazon rolled the change out on Thursday to Prime members using Fire TV in the U.S. and the U.K., adding a new Games tab inside the Prime Video app that launches cloud streams without downloads.
- From the Games tab users can start playing instantly on their TV by connecting a compatible controller or using a smartphone as a gamepad, and Prime subscribers get a rotating catalog at no extra charge.
- Amazon will keep a paid Luna Premium tier priced at $9.99 per month in the U.S. and £8.99 per month in the U.K. for access to additional titles beyond the Prime-included library.
- Executives say the change is meant to fix Luna’s long-standing discoverability problem and to target casual or budget-conscious players rather than compete directly with console and PC platforms.
- Amazon plans to extend the integration to more devices and countries in the coming months, but the initiative’s success depends on consumer uptake and cloud performance over home internet connections.