Overview
- Alexa+ customers in the U.S. can switch styles now by saying “Alexa, change your personality style” or via the Alexa app under Device Settings.
- Brief gives short, direct replies, Chill adopts a relaxed conversational tone, and Sweet responds with warmth and enthusiasm.
- Each style is calibrated across five traits: expressiveness, emotional openness, formality, directness and humor.
- Users can pair any style with eight available Alexa voices and can revert to the classic personality at any time.
- Amazon says more styles are planned, as adjustable assistant tone becomes a common feature across AI platforms and raises questions about overly expressive bots.