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Amanda Serrano to Defend Unified Featherweight Titles on TikTok Live

MVP says the August 21 card will test TikTok as a primary live distributor to reach younger viewers and to explore a new model for boxing delivery.

Overview

  • Most Valuable Promotions announced on Thursday that Amanda Serrano will defend her WBA and WBO featherweight belts against Lucrecia Manzur on August 21 at Pechanga Resort Casino in Temecula and the event will stream live on TikTok Live.
  • The fight is scheduled for 12 two-minute rounds, a format MVP bills as the first unified women's world championship fought over that length and structure.
  • Serrano enters tied for the all-time women's knockout mark and is one KO away from breaking the record she tied in May when she stopped Cheyenne Hanson.
  • MVP has listed a five-fight undercard including Jahmal Harvey vs. Hammet Keb and Jully Poca vs. Cinderella Linnear and describes the TikTok arrangement as a single-card deal that could expand if the experiment succeeds.
  • Promoters framed the deal as a response to shrinking traditional boxing outlets and a way to reach Gen Z and Gen Alpha viewers, and reporting says Serrano has a reported lifetime agreement with MVP and may take a leadership role in the company after retirement.