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Aman Gupta Seals Rs 2 Crore Mama Nourish Deal as Kreo Takes Conditional Offer on Shark Tank India 5

Investor scrutiny over weak unit economics is reshaping deals this season.

Overview

  • Mama Nourish, a Mumbai-founded snacking brand with negative EBITDA and roughly Rs 47 lakh in cash, accepted Aman Gupta’s offer of Rs 2 crore for 20% equity after other sharks exited.
  • The founders of Mama Nourish initially sought Rs 60 lakh for 1.5% equity, but Gupta insisted on a larger stake, calling his proposal the only near-term lifeline for the company.
  • Kreo’s Bengaluru-based founders claimed Rs 70 crore in three-year sales and asked for a Rs 200 crore valuation for 1% equity, drawing pushback on market trends and finances.
  • Aman Gupta warned the Kreo team to be fully transparent, and Kunal Bahl questioned their financial judgment, calling the business under water with insufficient cash to service debt.
  • Ritesh Agarwal closed Kreo at Rs 1 crore for 1% equity plus Rs 1 crore debt at 9% for three years, setting a Rs 100 crore valuation that can rise to Rs 150 crore if targets are met.