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Alton Towers Unveils First Look at Bluey Rollercoaster Opening Saturday

The preview signals a brand-led push to draw young families during the Easter break.

Overview

  • Official drone footage released Wednesday gave a full-scale preview of Bluey the Ride: Here Come the Grannies! at Alton Towers.
  • The junior coaster opens Saturday, March 28, in CBeebies Land at the Staffordshire resort and is billed as the world’s first Bluey rollercoaster.
  • The video shows the Grannies’ Car leaving the station, a route through Bluey’s backyard, and the family home staged as a photo spot.
  • Alton Towers says the ride is built for pre-schoolers and young families and frames the experience from a child’s eye line.
  • The resort also announced more Bluey-themed hotel rooms and highlighted existing meet-and-greets and a live show to help drive Easter bookings.