Overview
- The 2026 plan allocates 5,500 million pesos to open 180–220 units across markets, with roughly 65% of new locations in Mexico and about 360 store remodels, including smaller Starbucks formats to reach denser sites.
- Alsea plans initial Mexico pilots for two Raising Cane’s late in the fourth quarter and three to four Chipotle in the second half, positioning the concepts for evaluation before broader rollout.
- Management guided for full‑year total sales growth of 5–7% and same‑store sales growth of 4–6% as digital channels, now around 45% of sales, continue to scale.
- The company ended 2025 with 4,820 units and said execution of the 2026 plan would lift its footprint above 5,000, while continuing to streamline non‑core assets to prioritize higher‑return brands and markets.
- Shares rose 0.85% to 58.99 pesos after the Alsea Day presentation; Signum Research upgraded the stock to Buy with a 68‑peso target as some analysts noted guidance slightly below prior expectations.