Overview
- Digital channels accounted for 39.6% of fourth‑quarter sales (8.2 billion pesos), rising 13.4%, with about 8.2 million active loyalty users.
- Quarterly EBITDA increased nearly 64% year over year, with the company noting modest net sales growth and challenging demand in some markets.
- Media accounts diverge on quarterly net income: one report cites a 32% rise to 812 million pesos, while another reports a 40.3% decline, both referencing company disclosures.
- Alsea opened 169 units in 2025 and advanced portfolio simplification by divesting TGI Friday’s in Spain and Chilli’s and PF Chang’s in Chile while integrating Raising Cane’s.
- In Mexico, total sales grew 7.9% in Q4 and adjusted operating cash flow rose 15.9%, reflecting margin expansion and productivity gains.