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Alpkit Rescued in Pre-Pack Sale, Stores and 194 Jobs Preserved

New investor Jeroen van den Berge becomes non-executive chair to support a strategic reset.

Overview

  • The Nottinghamshire-based brand completed a pre-pack administration on 29 January, transferring ownership to a new backer without interrupting trading.
  • All 194 roles were retained and its roughly 20 UK stores and online operations remain open and fulfilling orders.
  • Dutch financier Jeroen van den Berge is joining as non-executive chair, working with the existing management team.
  • Existing ordinary shareholders have been told their equity has been wiped, with crowdfund investors to be offered a stake in the new company.
  • The restructuring follows years of pressure from cost inflation, a tough retail environment and trade barriers, after auditors flagged losses and going-concern risks in 2024.