Overview
- Alpine confirmed on Thursday, July 2 that Diddly Squat Farm Shop will supply food, condiments and beverages for the team’s hospitality at the 2026 British Grand Prix.
- Managing director Steve Nielsen said the move is aimed at promoting British farming and highlighting the role of local suppliers to the Enstone area.
- Diddly Squat co‑founder Lisa Hogan called the tie-up ‘quite special,’ and Pierre Gasly posted social media showing he collected produce from the farm.
- The activation builds on an existing friendly relationship in which Clarkson previously sent his Hawkstone drink to Alpine after podiums in 2023 and 2024, and it is presented as a weekend hospitality deal rather than a long-term sponsorship.
- The six-mile proximity between Alpine’s Enstone base and the Cotswolds farm lets the team adopt a hyper-local supply chain that could simplify logistics and give local producers a high‑profile platform.