Overview
- Alpha, which released July 3, opened strongly but by its second weekend had reached roughly Rs 53–54 crore net in India and about Rs 89–90 crore worldwide according to industry trackers and trade reports.
- After a high first weekend the film suffered steep weekday drops, recording a Rs 1.65 crore net low on Day 8 and uneven weekend recoveries that limited momentum through Day 10.
- The arrival of Dhamaal 4 prompted exhibitors to cut Alpha’s shows and screens—estimates show a fall from more than 7,000 to about 4,800 shows—which directly reduced footfalls and daily collections.
- Trade voices point to a reported production cost of about Rs 100–130 crore, leading analysts to warn Alpha could be the lowest grosser in the YRF Spy Universe unless non‑theatrical revenues close the gap.
- Yash Raj Films declined a reported earlier direct‑to‑OTT offer and confirmed Netflix as the post‑theatrical streamer with a typical six‑to‑eight week window, making overseas receipts and the streaming deal central to the film’s recovery prospects.