Overview
- Trade trackers report Alpha finished its first week with roughly Rs 47–48 crore net in India and about Rs 79–80 crore worldwide after Day 7.
- The film opened strongly over its opening weekend but then saw sharp weekday drops and volatile daily collections that left weekday occupancies around or below 10 percent.
- Critics gave mixed-to-negative assessments of the screenplay and story, and poor word-of-mouth has been cited by analysts as a key reason for the weak weekday footfall.
- Box-office analysts say Alpha must show a marked turnaround in Week 2 to approach break-even estimates that industry sources place at about Rs 100 crore net domestically and Rs 150 crore worldwide.
- The immediate release of Dhamaal 4 is expected to reduce Alpha’s screens and shows, making second-week holds and any weekend uplift the decisive factors for the film’s commercial fate.