Overview
- More than 378,000 tins of ALP’s limited-edition Drifters nicotine pouches were stolen less than a day after the product was announced, with the haul valued in the millions.
- The load was picked up from a Southern California logistics facility by a driver with apparently legitimate credentials, and security cameras recorded the truck leaving.
- Initial tracking showed the vehicle headed toward Kentucky before contact was lost, according to the company’s account.
- Investigators are reviewing indications of tracking spoofing and possible misuse of registered motor-carrier authority in the theft.
- ALP says the Drifters national rollout will be delayed as replacement production ramps up, with updated launch timing to be announced.